Our concept of “Vision, Technology & Potential” helped structure the front section of their annual report to communicate the growth potential to stakeholders while remaining sensitive to the economic climate. The design and production was simple and cost effective to cater for a small R&D company budget.

We developed the concept of ‘Resurface’ to communicate their business strategy, restructured the entire front end of the report, wrote introductory messages reinforcing the theme and introduced illustrative photography. The result is a quietly assertive, sophisticated annual report that has successfully lifted CPI’s image within Australia’s graphic arts industries, an experience of specialised colour, tone and texture.

As custodians of their brand, we have been involved in creating their logos, writing and constructing comprehensive styleguides through to concept, structuring and designing annual reports, publications and websites. We have been involved in a full spectrum of projects involving print management, language translation and national/international distribution.